Thank you for participating in the second virtual language exchange between Limerick University (Ireland) and CETT Barcelona School of Tourism, Hospitality and Gastronomy (Spain)
1. Write a composition in English on the topic you discarded for writing test 1 or 2. Alternatively, you can use your composition for writing test 1 or 2. Avoid using any extra aids.
2. Look for 2 or 3 machine translation systems (e.g. Google Translate, DeepL and/or Microsoft Translator) and translate your composition into Spanish.
3. Evaluate if the Spanish text makes sense and make a list of errors, classifying them into categories (and subcategories, if possible), e.g.:
-Focus on form vs meaning, i.e. fluency or well-formedness of the target text (e.g. errors in grammatical agreement, word order, collocation, punctuation, etc.) vs adequacy if the meaning of the target text is not consistent with that of the source text (including cultural references or register).
-Word order errors (incorrect word order at phrase or word level) / mistranslations (incorrectly translated word, wrong gender, number, or case) / omissions (words from the source text have been omitted from the target text) / additions (words not in the source text have been added in the target text.
4. Try to fix problems in Spanish text following the post-editing guidelines.
5. Translate the post-edited text in Spanish back into English using the same MT systems and compare this backtranslation with the first version in English to identify your own mistakes.
6. Pre-edit your English texts correcting your own errors and following the pre-editing guidelines.
7. Translate the pre-edited English texts into Spanish again using the same MT systems.
8. Compare:
-The initial source text in English and the pre-edited source text in English.
-The initial target text in Spanish and the post-edited target text in Spanish.
9. Reflect on the whole process and implications (including practical and ethical considerations) and discuss orally or write a report.
Now that you have described the product/service's features, examined customers' views, and analysed the main strengths and weaknesses (as well as the opportunities and threats, optionally), you must make specific improvement proposals based on your findings, to conclude. It is not necessary to tackle absolutely all the problems that derive from the analysis, but the most relevant ones should certainly be addressed.
Present your improvement plan in a structured way, reporting on the methodology you have followed, cross-referring to data from previous stages, and referencing your information sources. Your suggestions may draw on multiple perspectives, e.g. sustainable development goals and environmentally-friendly policies, quality standards, experience design, human resources and corporate social responsibility, revenue management, etc.
These are some resources that may inspire you.
-5 ways to lead in an era of constant change:
-Two reasons companies fail - and how to avoid them:
-Interactive risk assessment tool:
https://www.innotour.com/innovation-tools/interactive-risk-assessment-tool/
-Innovation checklists:
https://www.innotour.com/innovation-tools/innovation-checklists/
-Innovation ability test:
https://www.innotour.com/innovation-tools/innovation-ability-test/
You can provide your classmates with peer feedback by filling in this form:
https://forms.gle/6ZtCRLZmyUGUjFDf6
SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and it is an essential component of your project. The following links will help you to find out more about how to do it:
https://www.mindtools.com/pages/article/newTMC_05.htm
http://esl-educate-school-learn.blogspot.com/2012/02/swot-analysis.html
https://www.youtube.com/watch?v=I_6AVRGLXGA
The data you collected in the second stage will help to design this part of the project. The analysis can derive from customer reviews, opinions, or information from press articles, which will allow you to identify both internal aspects (strengths and weaknesses) and external aspects (opportunities and threats). Remember to mention your information sources.
It is mandatory to present an analysis of the strengths and weaknesses, while the opportunities and threats can be analysed optionally as well if you wish to aim at a higher qualification.
As in the previous stages, you can post the text on this blog.
Once you've chosen your product/service, you must find 80-100 customer reviews from one or several sources -preferably the more recent, the better. It is very important to discard irrelevant comments.
Next, you ought to represent the customer reviews through at least two graphs, one of which must necessarily be a line graph or a bar chart. The reasons underlying those opinions must be analysed statistically. You'll refer to these data in subsequent stages of your project and need to mention your information sources.
You should share your statistical analysis on this blog. Don't forget to use the specific vocabulary for describing graphs and charts you learned at the beginning of the academic period!
This project is an improvement plan based on a study of an existing tourist product or service that is close enough for you to investigate first-hand: a hotel, a theme park, a holiday package, etc. You must study the product, draw its real downsides and, using these downsides as a starting point, design an improvement plan. Continuous assessment students must carry it out in pairs, while final assessment students must do it individually.
The presentation must last 12 minutes if it's delivered by two students or 10 minutes in the case of individual presentations. It will be followed by a few questions from the panel of examiners, adding up to a total of 15 minutes. Visual support is compulsory and it can be PowerPoint, Prezi etc.
Given the nature of this final project, you should choose a product that isn't too successful, so this way designing an improvement plan will be easier and more realistic. You can check out http://www.tripadvisor.co.uk/ or similar websites and pick a product which, in sight of the users' opinions, shows a need for improvement. Take into account that you'll need to look for 80-100 customer reviews. You can also choose a product or service based on your own experience (e.g. a hotel where you work or have stayed). However, you can't analyse Port Aventura, Hotel W, Ryanair, Horta Maze, Carmel bunkers, Parc Güell or Tibidabo amusement park. Improvement plans for transport infrastructures aren't advisable either, since they're highly complex. Products shouldn't be repeated.
Post your product description on this blog, mentioning all the sources of information that you've used.
Follow these guidelines to work on your elevator pitches.
1. Use the following links to learn how to create and deliver an elevator pitch:
Tips: https://www.thebalancemoney.com/elevator-speech-examples-and-writing-tips-2061976
Tips & example: https://www.youtube.com/watch?v=Lb0Yz_5ZYzI
2. Record and upload your own elevator pitch on Flipgrid using this link: https://flip.com/a9cdc100
3. Watch the videos recorded by your classmates and make constructive comments. Video record your comments and upload them on Flipgrid using the same link. You can follow these guidelines:
-Comment on your classmate´s communicative skills.
Is the message clear enough?
Is the content adequate? Why/why not?
Is fluency ok? Why/why not?
What is the speaker's attitude? And what about his/her body language?
-Comment on your classmate´s language skills.
Is the language limited or rather varied?
Identify and comment on at least 3-4 grammar / vocabulary / pronunciation inaccuracies.
-Make a general comment on a strong point and a suggestion for improvement.
What is the communication aspect you like the best?
What improvement suggestions would you make to enhance communication?
4. Watch the feedback provided by your classmates on your own videos. You can produce an enhanced version of your elevator pitch if you wish.
